Following the flame: Cleethorpes - one agent and a tenuous Olympic link
26 Jun 2012
Posted by: Anna Stone
Subjects: Interesting stories
Cleethorpes is another place rarely mentioned in the archive records. I had almost given up hope of finding anything at all when I came across the appointment of Wilkinson and Houghton as agents for Norwich Union in 1906.
Our history at other points along the route today goes back to 1781 when Hand-in-Hand insured the Earl of Salisbury's "Mansion House and Out Houses situate at Hatfield".
Agents were appointed by Norwich Union in Doncaster in 1828, and in Grimsby Mr C Snow was representing Yorkshire Fire and Life from 1824.
It is through the Grimsby agent of General Accident that we can claim a link with tennis success. Shirley Bloomer, who got to the doubles finals at Wimbledon in 1955, was the daughter of the company's Grimsby agent A H Bloomer.
Miss Bloomer also won three French Open titles and later married the Olympic gold-medal-winning athlete Chris Brasher. Brasher, who paced for Roger Bannister in his successful attempt on the sub-four-minute mile in 1954, won gold in the steeplechase in 1956 and also co-founded the London Marathon. I think the gold medal for most tenuous Aviva Olympic link goes to Cleethorpes!