'Your only safe move' poster
Originally published in the late-1930s, this poster was the subject of an article in the Norwich Union staff magazine from which this image is reproduced. The poster reportedly caused more discussion than any other advertisement, and not all of a complimentary nature. The author, Cecil R T Martin, cites one such example, which reads: 'Your Man (or King) is doomed, having already committed suicide by placing himself in front of his Queen and from an insurance point of view, no company would accept him in his extremely unhealthy state' (Norwich Union Magazine, Christmas 1941).
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